Chandigarh
11 September 2021
DIVYA AZAD
A renowned International Sports Fashion Brand born in Hong Kong – ‘Xtep’ has unveiled their first outlet in tricity at Zirakpur’s Cosmo Mall. The franchisee owner of the brand made the announcement at a press meet held at Press Club, Sector 27, here.
A female and male model showcased trendy sports-wear and shoes available in Xtep’s collection at the press meet. Unique sports fashion products were also displayed to give a feel of the range that Xtep has brought to the tricity.
Nitin Pujari, franchisee owner of Xtep, North said, “After Ludhiana, we are extremely delighted to formally announce the unveiling of our maiden store in the heart of tricity. The people of Tricity are fashion conscious about sports -wear and we will be filling this gap with our stylish sports attires and sneakers which will help people make a fashionable statement even while engaging in sporting activities.”
Pujari said further,”Sports fashion is an industry in itself, COVID has in fact given an impetus to it as people have become more health conscious due to the pandemic. We are innovating products on a regular basis to meet requirements of enthusiasts.”
Sharing the brand’s expansion plans for the North region, Sushil Mishra, another Franchisee Owner of Xtep, North said, “Talking about the North, currently we have one store each in Ludhiana and Zirakpur. And very soon, we are going to expand our footprints in Shimla, Jammu, Dehradun and 3 other cities in Punjab and Haryana. Besides this, we are also planning to open more new outlets in Mohali and Panchkula.”
Notably, the global sports brand Xtep is principally engaged in the design, development, manufacturing, sales & marketing, and the brand management of sports products, including footwear, apparel and accessories.
On being asked of the Xtep’s USP, Aditya Tripathi, Head (Brand Operations), Xtep India, highlighted, “It’s very difficult to make a brand and maintain its status, when it comes to the sports industry. The main things that set us apart from others is ‘quality & comfort’ that we are giving to our customers at very affordable prices. In the last 20 years, the brand has spent a great deal of time in design and technology to bring the world’s best for customers’.”
“Xtep understands the latest trends and needs of athletics. We design products scientifically to meet requirements like durability, endurance and performance standards etc.” added Aditya.
Ramanpreet Singh, Mall Head, Cosmo Mall, Zirakpur said, “It’s a good sign that an international sports brand like Xtep has shown a keen interest in tricity’s market. Opening of such stores in the region will not just only generate employment for people who have lost their jobs during the times of the pandemic but will also increase the footfall at malls after a long hiatus thereby reviving the mall culture in tricity.”
