Khurana Jewellery House Launches the Forevermark L’Amour Collection

The L’ Amour collection, inspired by the emotion of love, is a symbol of self-worth and an ode to the modern, empowered woman. Set in gold, highlighted with pink and white enamel, this one-of-a-kind collection is exclusively designed by Khurana Jewellery House. Comprising of earrings, pendants,bracelets and rings, these stunning jewellery pieces are crafted in beautiful, rare and responsibly sourced Forevermark diamonds.

Gracing the occasion was the talented film star,Karisma Kapoor who stated, “I am truly honoured to be at the launch of the L’Amour Collection with Forevermark and Khurana Jewellery House in Amritsar. A diamond is forever is an eternal promise by Forevermark. Knowing that less than 1% of the world’s diamonds are eligible to be a Forevermark diamond, makes me feel extra special to wear this beautiful piece of jewellery today. It is truly a privilege to be a part of this celebration.”

Talking about the new collection, Mr. Pankaj Khurana, Director, Khurana Jewellery House said, “It gives us immense pleasure to launch the new L’Amour Collection with Forevermark. the heritage brand from the De Beers Group,who are also known as the diamond experts. We rigorously pursue excellence in creativity, craftsmanship and innovation that is flawlessly exhibited in our diamond jewellery. With the launch of the new L’Amour collection, we want to showcase the beauty of diamonds through these alluring designs.”

Speaking on the occasion, Mr. Sachin Jain, President, Forevermark India said, “Forevermark has had a long-standing association with Khurana Jewellery House, North India’s leading jeweller who create timeless jewels and are known for their precision and passion for jewellery designing. We are delighted to have come up with this stunning range of L’Amour collection and we look forward to introducing many more collections to our valued customers in Amritsar.”

This exclusive collection of 15 stunning Forevermark pieces is available for sale at Khurana Jewellery House, Amritsar. For further details, please call the store on 0183-5055400.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.