Chandigarh
9 July 2017
DIVYA AZAD
Steelbird Hi-Tech India limited, Asia’s largest Helmet manufacturer has developed Steelbird Connect Mobile application to ensure direct consumers connect with the brand. “Steelbird Connect Verify” is first of its kind mobile based application in this segment allows customer to check the authenticity of the Steelbird range of products they buy. All the Steelbird products wef 1 July 2017 will have a unique QR code and buyer can simply download the application on their mobile phone and by scanning QR code every consumer will be ensured of the genuineness of the product they have purchased.
Commenting on this initiative of Steelbird, Rajeev Kapur, MD told that to counter the fake ISI helmets available in the market Steelbird has taken many bold steps and launch of Steelbird Connect is one of the initiatives to safeguard our customers from fake and counterfeits.
The mobile application has also linked with a marketing promotional scheme of Steelbird with a motive to expand the certified helmets market and encourage users to go for only BSI certified helmets and other products. Asper this promotional scheme every buyer of Steelbird product is eligible lifelong to win exciting gifts through lucky draw held daily. The lucky draws includes automobile accessories such as gloves, rider jacket and helmets on weekdays and scooty cars at the weekends.Through the campaign, Steelbird aims to capture another 25% market share. The company has earmarked a budget of Rs. 1 crore for the launch of its campaign. By the end of the year it has planned to give out 40 scooty and 12 cars to its winners apart from the automobile accessories.” said Mr. Shailendra Jain
Sharing the marketing plans, Mr. Shailendra Jain, Global Group Head – Sales & Marketing, Steelbird Hi-Tech India Ltd. said “This app for the Smartphone is developed as a promotional marketing strategy of Steelbird. It will also help the brand to penetrate in new territories, besides do away with the fake Steelbird products existing in the market.”
Sharing the other expansions Mr Jain said, “Steelbird is also setting up its exclusive brand shops STEELBIRD RIDERZ Shoppe’s. The objective of these exclusive brand shops is to bring about a paradigm shift in the Indian helmet industry, the company plans to set up 200 Shoppe by 2020.
This will add to its present network of steelbird dealers , With 2200 distributors across India, STEELBIRD would be the only helmet company to have such exclusive stores. With the plan to launch 05-10 stores within Delhi/NCR regionin 8-10 months, these stores will go pan India, in metropolitan cities including Delhi, Mumbai, Chandigarh, Jaipur, Lucknow, Ahmadabad, Indore, Bangalore, Chennai and Kolkata. The stores would be spread over 200-500 sq ft in major markets where there are high footfalls.
“The brand Steelbird helmets is a part of whooping 1500 crore group. Being, the leader in Indian organised Helmet market, Steelbird enjoys approx 38 % market share. With the launch of this application and marketing offer, Steelbird aims to double its market share added Mr. Shailendra Jain.
