Mumbai
25 March 2022
DIVYA AZAD
StepSetGo (SSG), the award-winning fitness application that rewards users’ fitness activities, has devised a one-of-a-kind annual fitness challenge that compliments the much-anticipated IPL series. In the said challenge, users will be replicating the cricket league through a walking championship. Adding the cricket zing to the fitness routine, the competition splits users into city/state teams and urges them to walk off against each other, depending on the IPL fixtures of the day.
Backed by Coinswitch Kuber, the SSG Premier League will run in tandem with the IPL matches. The league comprises 10 teams, similar to that of the IPL. On the day of an IPL match, the corresponding SSG Premier League teams will compete against each other through StepSetGo’s in-app challenges. The team that clocks the higher number of steps on match day wins. The participants stand a chance to win free rewards and assured offers at the end of every match.
SSG users can participate by joining any of the 10 teams. Users can invite others to join their team by sharing the referral link in the app. Participants will receive an ‘influence’ score, indicated by the number of steps contributed by the invited users towards the team. The Participants with the highest influence score at the end of the league will win grand prizes.
Commenting on the same, Shivjeet Ghatge, CEO, StepSetGo said, “While good health should be our number one priority, the monotony of a workout routine can throw people off their daily regime. With the SSG Premier League, we aim to further gamify fitness and provide more ways to the community to interact with one another.”
Walking still tends to be an overlooked but effective physical activity. This challenge gives people a unique opportunity to work towards achieving their health goals while creating an intense and exhilarating sense of competition among friends and families. Last year we witnessed the participation of over 2,80,000 users and are well on the way to making an even bigger impact this year.
Cricket is like religion in India. By combining it with fun fitness challenges, we hope to inspire our users to start their journey towards making health and fitness a way of life.”
With a bang-for-the-buck reward system, users stand a chance to get their hands on anything from premium brand products to merchandise signed by famous Indian cricket icons like Zaheer Khan. Participating teams will earn rewards after each match and after the entire league.
StepSetGo has also brought out a campaign video featuring Zaheer Khan speaking about the SSG Premier League, urging the application users as well as fitness enthusiasts to take up this exciting and rewarding challenge.
So bowl them out with your strides and make it a ‘walk’ to remember!
