Chandigarh
16 April 2020
DIVYA AZAD
As demand for hand sanitizers reaches a new peak amidst the recent spread of the world pandemic of COVID 19 (more popularly known as Novel Coronavirus), Indian FMCG major Emami Limited forays into the hand sanitizer space under its flagship skincare brand BoroPlus, market leader in the Antiseptic Cream segment, by launching the BoroPlus Advanced Anti-Germ Hand Sanitizer.
Emami has prioritised the launch of this Hand Sanitizer – an essential commodity in the midst of the Covid-19 epidemic, ensuring the maximum available production capacity in order to bring an effective product to consumers in the shortest possible time, given the dire need for the same.
The BoroPlus Advanced Anti-Germ Hand Sanitizer, powered by the natural antiseptic qualities of Neem and Tulsi, has an alcohol base of 70% and is clinically proven to kill 99.99% of illness-causing germs within seconds.
BoroPlus Hand Sanitizer is suitable for frequent usage throughout the day with no damaging effect on the skin owing to its antiseptic action and moisturising properties. It not only helps to keep hands germ free but also leaves the skin soft, with increased anti-microbial resistance.
Speaking on the launch, Ms. Priti A. Sureka, Director, Emami Limited, said, “We are today going through a critical time and our foremost thought is to protect not only our own selves but also our families, friends and people around. It is essential for us to inculcate & adhere to the increased hygiene guidelines as advised in view of the spread of COVID 19. Hand Sanitizers have a key role and are an integral component in this fight against virus infection as stated by the WHO and various clinical establishments. There is a huge gap in the demand & supply of hand sanitizers in the market, which puts all of us at risk. We have, therefore, decided to launch the BoroPlus Hand Sanitizer from the house of Emami Limited. BoroPlus is well known for its antiseptic benefits, being the No.1 Antiseptic Cream brand in the country, and the launch of a hand sanitizer is a natural extension of the BoroPlus brand promise. We will leverage our strong distribution network as well as modern trade and e-commerce channels to make the product easily available.”
BoroPlus Advanced Anti-Germ Hand Sanitizer comes in a range of packsizes of : 50ml @Rs.25/-, 100ml @Rs.50/-, 200ml @Rs.95/- and 300ml @Rs.140/- and 5 ltr @Rs.2400/-. The product will be available across Pharmacy stores, Modern Trade outlets and E-Commerce platforms.
