Chandigarh
12 February 2021
DIVYA AZAD
Air conditioning and commercial refrigeration major, Blue Star Limited, with a rich pedigree of 77 years, has been offering a wide spectrum of commercial refrigeration products and cold chain equipment catering to various segments such as Pharmaceutical and Healthcare, Agriculture, Dairy, Ice-cream, Processed Foods, Hotels, Restaurants, Fast Food Chains, Quick Service Restaurants, and Retail Outlets, besides several institutional clients.
The Company’s commercial refrigeration products and solutions are integral to, and extensively used in, processes at most of the eminent players in the Pharmaceutical and Healthcare sectors. Blue Star has a market share of around 60 to 70% in the Pharmaceutical and Healthcare segments in its addressed product categories such as modular cold rooms, medical freezers, ultra-low temperature freezers, pharma refrigerators, and blood bank refrigerators.
Post COVID, uptick in demand
Post COVID, Blue Star has been witnessing an uptick in demand for its commercial refrigeration products and solutions from across the above mentioned segments and especially from the Pharmaceutical and Healthcare segments. The increase in demand is expected to continue further, and this combined with the Aatmanirbhar Bharat push, will unfold enormous opportunities for Blue Star.
Launch of new and innovative products for vaccine storage
To further support the Pharmaceutical and Healthcare sectors, the Company today announces the launch of a new range of commercial refrigeration products and solutions which are ideal for storing vaccines. These comprise specifically designed, temperature controlled refrigerators and transporters, which are integral for building a robust ecosystem for vaccine distribution in India.
ü Ice Lined Refrigerators (+2°C to +8°C): Ideal for vaccination programmes due to their ability to maintain a desired temperature even without power for up to as long as 48 hours, ensuring lower spoilage of vaccines while in storage through inevitable power cuts.
ü Vaccine Transporters (+8°C to -20°C): Perfect for transport of vaccines to remote corners of the country since they maintain desired low temperatures even while in transit by working off the battery of any four-wheel vehicle.
Roll-out of new and innovative products for ensuring hygiene
The Company also announces the launch of its new range of water coolers and water dispensers which are designed to help maintain hygiene. They comprise the following:
ü Touchless Storage Water Coolers: Ideal for use at sites where the chances of infection spreading through touch are high, since they dispense water merely on sensing movement near the tap, allowing for touch-free operation.
ü Softpush Bottled Water Dispensers: Another innovative water dispensing solution that needs just a gentle push with the glass to dispense water, ensuring no contact of hands on machine.
Products and solutions across the entire cold value chain
Apart from the new launches, the Company’s existing range of commercial refrigeration products and solutions is extensive and includes deep freezers, bottle coolers, storage water coolers, bottled water dispensers, visi coolers, modular cold rooms, commercial kitchen refrigeration equipment such as reach-in coolers/freezers, under counters, saladettes, back bar chillers, blast coolers and freezers, medical refrigeration equipment such as medical freezers (upto -20°C), ultra-low temperature freezers (-86°C), pharma refrigerators (+2°C to +8°C), blood bank refrigerators, mortuary chambers, and supermarket refrigeration equipment such as multideck chillers, upright freezers, and island coolers/freezers, covering all that is required in a typical supermarket.
The Company’s refrigeration products are well known for quality, reliability and durability, and have earned the trust of millions of customers, making Blue Star one of the significant players in this industry.
