Chandigarh
12 May 2017
DIVYA AZAD
Renault India, one of the fastest growing automobile brands in India is organizing the first-ever international drive for its adventure driving community, Gang of Dusters (G.O.D). The 12-day international iconic passion drive will cover a distance of around 2,000 kms. The adventure drive will be flagged off from Agra on May 13 and will be traveling through Lucknow, Varanasi, Siliguri until it reaches Bhutan to enjoy the country’s picturesque landscape and experience its culture.
The year 2017 also marks the fourth anniversary of Renault India’s iconic Gang of Dusters successful journey in India. The Gang of Dusters is a special initiative by Renault to bring together the DUSTER owners through adventurous drives traversing across some of the most breath-taking landscapes. The Gang of Dusters is an excellent platform which provides the brand an opportunity to welcome the Duster owners in to the Renault Family and build camaraderie amongst the members. Gang of Dusters has also crossed the 1,00,000 community members milestone and is becoming one of the largest four-wheeler adventure driving communities in India.
Commenting on the Gang of Dusters first ever international expedition, Mr.Rafael Treguer, Vice President Sales & Marketing, Renault India, said, “Renault Duster has been the first ever segment-defining vehicle from the Renault India portfolio.Over the years, Duster has achieved a cult status and has been instrumental in Renault’s growth in India. Enthused by the success of Duster, the Gang of Dusters is a special initiative curated by Renault India to bring together Duster owners with a penchant for high adrenaline adventure. Celebrating the 1,00,000 milestone community feat, G.O.D is geared up for a new international expedition for the first time and we are extremely excited about this new chapter.”
Renault India also associated with CEAT Tyres as the iconic Gang of Dusters embarks on its first-ever international expedition.Equated with thrilling adventure and exploration, Renault India’s Gang of Dusters initiative offers customers and their families a chance to enjoy long drives across the country along with the Renault team. Traversing across some of the challenging terrains in India’s most desirable SUV, the Gang of Dusters offers a great opportunity for driving enthusiasts to share an unmatched and unparalleled motoring experience.
Commenting on the association, Mr. Nitish Bajaj, Head of Marketing, CEAT Ltd.said,“We are proud to be associated with Renault Gang of Dusters which is one of the most passionate SUV communities in India. Our focus towards safety, grip and stability, a vital component for off-roading journeys, is a key driver for our association. We believe CEAT tyres will ensure a safe and smart driving experience for the participants across all kinds of terrains.”
Participants of the Gang of Dusters will also get the opportunity to meet and share experiences with other Duster owners, visit historic sites, talk to a motorsport expert, experience off-roading across varied terrains, and attend adventure spots like River Rafting, Trekking etc. This is what can be aptly termed as ‘Living Life on the fast track’ where passion meets excitement and the road just doesn’t end. After all, more than just a community, Gang of Dusters is an experience where memories are made.
