Chandigarh
24 March 2021
DIVYA AZAD
Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and Consumer Durable company today become India’s first company to unveil a ceiling fan that comes equipped with a 3-stage air purifier that filters PM 2.5 and PM 10 pollutant along with VOC filtration and delivers an approximate Clean Air Delivery Rate (CADR) of130 cu. m/hr. The industry first Air Purifying ceiling fan -Stealth Puro Air is targeted to promote a healthy lifestyle and add superior comfort and well-being to consumer’s fast-paced life, priced at MOP Rs 15,000.
Aligned with the brand philosophy of ‘making a difference’, Havells has established an array of innovation in the ceiling fan category by launching a fan that not only circulates air but also purifies it at the same time. In addition to this, the fan also embeds a HEPA filter, activated carbon and pre-filter that absorbs toxic elements and infuses fresh air with essential nutrients. Apart from this, the ceiling fan also has technologically advanced features such as remote-control operation, under light and LED air purity indicator, etc. With acute efficiency and a powerful air-purification system, the range offers an approximate CADR of 130 cu. m/hr. The fan also offers aerodynamic blades for silent operation and high air delivery.
Havells has also introduced a personal lifestyle fan –Havells Fanmate fan for user’s comfort. The fan is also useful to remove bad odour and purify air with its carbon filters. It comes with air vent that allows to change the air direction as required. With a battery backup of about 3 hours, it can be charged through USB cable or a mobile charger, connected via a laptop and has a touch pad for its operations.Premium satin matt finish and leather handle makes it the perfect portable appliance in the hot summer days.
Speaking on the occasion, Mr. Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India Limited said, “Electric fan is a hyper competitive and evolving market. This makes it a very important segment for Havells to understand the customer needs and deliver a product that elevates their overall experience. The rising health concerns related to air pollution makes the use of an air purifier an absolute necessity to ensure wellbeing of our family and loved ones. With comprehensive research and development, addressing the evolving needs and today’s problem, Havells has launched India’s first Air Purifying Ceiling Fan-Stealth Puro Air to fulfil a fundamental need which is clean air. Based on our philosophy of ‘Making a difference’, we are pleased to introduce the industry’s first ceiling fan that can deliver clean air and comes equipped with some technologically advanced features for hassle-free operations adding ease and comfort to consumer’s life.”
Besides Stealth Puro Air and Fanmate, Havells has also introduced its 16 new products under the Fan Portfolio which includes the Trendy HS and NS Pedestan Fan, Anti-Stan Exhaust Fan, Premium Ceiling Fan, Milor Ceiling Fan, Antilia Neo Fan Ceiling Fan, Astura Ceiling Fan, Trinity IoT Ceiling Fan, Stealth Air BLDC Ceiling Fan, Enticer BLDC Ceiling Fan, Florence Under Light Ceiling Fan, XPJET 400 ceiling fan, Girik Wall fan and Efficiencia Prime, Pro and Neo Ceiling Fan Range.
India’s organized fan market is currently pegged at Rs 8000 crore. Havells entered the fans segment in 2003 and has today emerged as one of the fastest growing, most trusted and amongst the top two players in the country. The company is currently present in the premium & super premium categories and offers a choice of over 250 SKU’s of high performance, decorative and energy saving fans to quality conscious customers. It enjoys dominant market share in premium and super premium category.
Havells has the most modern manufacturing plant for fans in Haridwar, Uttarakhand. It is India’s first and largest fully integrated state-of-the-art manufacturing plant where all categories of Fans including ceiling, table, wall, exhaust & pedestal are manufactured under one roof. The current production capacity of the plant is more than 10 million fans annually. The plant is equipped with ‘state-of-the-art’ technology including automated CNC machines for end covers, computerized conveyor assembly line and testing facilities.
In Fan’s Havells is the first company to introduce Metallic colour fans in India in 2004. Havells has also started making its presence felt in the international markets in the fan’s category.
