Chandigarh
9 October 2018
DIVYA AZAD
The itel family becomes stronger with over 4Crore + happy consumers across India! This momentous landmark was achieved in just about 2 years with a very strong distribution network backed by great service support and unmatched product experience for customers at the most affordable cost. To celebrate this path breaking achievement, itel announced a Mega Festive Bonanza offer for customers starting this festive season and also introduced another exciting entry levelAndroidTM Oreo™ (Go edition)smartphone – A23, its first 5-inch display with face unlock smartphone under 5K INR.
The Mega Festive Bonanza Offer for consumer kick starts from October 10th and will continue till November 13th across the India. Within this 35 day period, any customer buying an itel smartphone stands chance to win exciting prizes. 10 Gold Coins and 1 Motorbike will be given away as Daily Prizes along with 1 Car as Jackpot Prize through lucky draw at the end of the promotion period. A total of 350 Gold Coins, 35 Motorbikes and 1 Car would be given away as prizes to consumers to make their festival and celebrations memorable and wonderful.
| Jackpot Prize: | 1 Car |
| Daily Bumper Prize: | 1 Motorbike per day totalling up to 35 bikes for a period of 35 days. |
| Daily Prize: | 10 Gold Coins/day totalling up to 350 Gold coins for the entire campaign period of 35 days. |
Celebrating the success, Arijeet Talapatra, CEO, TRANSSION India, said, “India is a priority market for TRANSSION and 4 Crore + discerning customers in such a short span speaks volumes about the brilliant team we are blessed with in India. Our robust and mass market distribution footprint with customer centricity approach and innovative product portfolio have made itel one of the most reliable & value driven brand for customers. This achievement is truly a testimony to our brand philosophy of democratising technology for everyone by making it affordable and accessible”.
“Festive Bonanza Offer is an initiative from itel to thank and gratify its customers for being part of such a lovely journey and we believe that this festive season, our customer will avail this wonderful opportunity to win so many daily prizes. The new campaign “Har Dhoom Dhaam mein itel Ka Naam” resonates with our journey of being a brand which is part of every Indian’s happiness and celebration by virtue of trust, simplicity and transparency. My best wishes to everyone as the festive season onsets” said Arijeet.
Well this is not all! Along with the exciting campaign and festive bonanza offer, get ready to experiencethe magnificence of 5-inch display along with premium-ness of face unlock and optimised Android Go operating system, only at a price of INR 4999 with itel A23. To make celebrations more powerful, itel is also set to launch A44 Power, another full screen smartphone with 4000mAh Li-Polymer battery and dual rear camera at an aggressive price. itel recently announced the launch of A45 smartphone, which is its first HD full screen smartphone with dual camera below 6K price.
For the above campaign, itel has leveraged a full-fledged integrated marketing campaign to foster engagement around this festive season. From a special festive retail visibility drive to on ground activations in key regional markets, the campaign will also be supported extensively with Radio and Out of home Visibility and Activations. The ‘Festive campaign’ resonates with the brand’s commitment towards empowering the masses, and providing them with fuller mobility experience.
