Chandigarh
7 February 2018
DIVYA AZAD
Punjabi music industry is coming at par with Bollywood and International standards with each new song. Singers are ready to experiment not only with their looks and tunes but also with different genres and collaborations. Music labels are more focused on producing quality music with better concepts and ideas. The latest example of this new league of musical spectacle is Ninja’s track ‘Challenge’. The song looks every bit a catchy and appealing number.
Ninja, who has given us hit numbers like Roi Na, Thokda Reha, Gal Jatan Wali, et al is back with a bang with this White Hill Music presentation. The lyrics of ‘Challenge’ have been penned down by hit machine Sidhu Moosewala, and the music is composed by Byg Byrd. The video of the song is directed by Avex Dhillon. The teaser of the song which had released last week had already created a great hype amongst the audience.
The talented singer, Ninja, said, “It is a great responsibility to produce a track that can live up to the expectations of my fans. It was great working with Sidhu Moosewala and Byg Byrd in Challenge, which was exciting as well as a wonderful learning experience. Moosewala and Byg Byrd are known for their Hip-Hop beats and they aced it in this song too. I am sure people will love ‘Challenge’ as much as we loved making it.”
“We have always worked to produce different kinds of music. We knew that if the names like Ninja, Sidhu Moosewala and Byg Byrd will come together; the results will be nothing short of Superhit. We believed that this song has every single ingredient of being a favourite amongst the listeners. From catchy lyrics to passionate video, you can’t help but pay attention. The team has definitely aced in presenting quality music which we were really glad to produce under our label”, said Gunbir Singh Sidhu and Manmord Singh Sidhu of White Hill Music.
An Umesh Karmawala presentation, the song has released worldwide on the official YouTube channel of the banner-White Hill Music on 7th February 2018.
