Chandigarh
12 July 2023
DIVYA AZAD
Catering to the vision of audiences, India’s largest multiplex chain PVR INOX Ltd, has announced new attractively priced offers for F&B that can be availed at all PVR INOX cinemas across the country. The announcement aims to enhance the cinematic experience for patrons. Beginning today,moviegoers can purchase food items ranging from hotdogs to burgers, popcorn and sandwiches, beveragesand exciting combos starting at just INR 99 from Mondays to Thursdays, 9 AM to 6 PM. Cinephiles who plan to watch films during the weekend can claim Bottomless Popcorn featuring unlimited tub refills along with attractively priced Family Meal Combos, bringing down the F&B spends by as much as 40%
“Resonating with patrons is the key to successfully running a cinema chain. All our efforts are directed towards catering to audiences as we wish to provide them with an unparalleled cinematic experience when they visit our premises. We have been actively listening to consumers’ thoughts on our F&B pricing strategy and have therefore curated cost-effective F&B deals that will appeal to moviegoers and also address their concerns.” said Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd.
He further added, “Our merger, which placed us amongst the top cinema chains in the world, now offers us a larger canvas, allowing us to cater to a wider segment of the audiences across the country and curate the best offerings for them. We are certain that our reformed packages will appeal to the smaller group-sizesvisiting cinemas on weekdays, and the larger groups, including families, who prefer watching films on weekends, ensuring their needs are met. Our endeavour is that all our guests enjoy the best of our F&B offerings, not only the popular cinema snacks, but also the gourmet offerings prepared by our highly skilled team of Chefs. We are delighted to bring in this watershed offering for our guest, and are certain that this would further strengthen our bond with them further. The line-up for the next few Quarters looks phenomenal and we are sure that the excitement of the movies will be well serviced by our newly structured F&B offerings.”
The slate of films scheduled to release this year will elevate the excitement level of viewers across varied choices. Titles include anticipated Hollywood releases including Mission Impossible 7: Dead Reckoning Part One, Barbie, Oppenheimer, The Marvels, Killers of the Flower Moon, and The Hunger Games: The Ballad of Songbirds & Snakes, to name a few. We’ll also witness major Bollywood titles like Rocky Aur Rani Kii Prem Kahaani, Dunki, Sam Bahadur, Animal, OMG 2, Tiger 3 and Dream Girl 2. There are also widely anticipated Southern films like Pushpa 2, Indian 2, Salaar and Jailer.
PVR announced the new proposition through this tweet – https://twitter.com/_PVRCinemas/status/1679084913851772929?s=20
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