Chandigarh
10 November 2023
DIVYA AZAD
In a world where conscious consumption meets exquisite fashion, Rooh by Shivani stands as a beacon of style, ethics, and eco-conscious living. Fashion designer, Shivani today announced her entry into the world of sustainable fashion here today, redefining the way we perceive high-quality western wear.
Her fashion label, Rooh by Shivani, which was launched here today, has embarked on a journey that marries timeless elegance with deep-rooted principles of sustainability, setting a new standard in the industry.
Sustainability lies at the heart of Rooh by Shivani’s ethos. The brand’s founder, Shivani, is dedicated to ensuring that fashion should not come at the expense of the environment. She passionately expressed, “We believe in a fashion industry that treads lightly on the Earth, and we’re committed to making that belief a reality.”
At Rooh by Shivani, the journey into sustainable fashion began with a profound realization of the environmental and social impacts of the industry. Shivani envisioned a brand that resonated with conscious consumers, prioritizing eco-friendly materials, ethical production practices, and a deep connection to the natural world.
“Rooh, which means “soul” in Urdu, embodies the essence of what we stand for – celebrating the uniqueness of every individual’s soul through the art of clothing. Our brand is built on the belief that fashion is not just about trends; it’s about expressing your true self, embracing your individuality, and feeling confident in your own skin,” Shivani affirmed.
What sets Rooh by Shivani apart is their unwavering commitment to sustainability. They carefully source eco-friendly materials, use low-impact dyes, and prioritize ethical production practices. Their designs reflect a blend of contemporary aesthetics and timeless elegance, ensuring that their pieces remain stylish and versatile for years to come. Beyond this, they embrace transparency, providing customers with the story behind each garment – who made it, where it was made, and its environmental footprint.
In a market saturated with designer wear, “Rooh by Shivani” stands out through its fusion of style, ethics, and sustainability. Their products aren’t just clothing; they’re a statement of responsible fashion choices.
“By choosing Rooh by Shivani, customers become a part of a larger movement, one that believes fashion should leave a positive mark on the world,” Shivani shared with a satisfied smile on her face.
When asked about the expansion plans, Shivani revealed that they are planning to bring Rooh to physical retail locations, with a focus on major metropolitan cities like Delhi and Mumbai, and they also have their operations in the heart of Austria. Their goal is to promote a more sustainable and mindful approach to fashion across the globe. The pricing of garments starts from 20K, targeting women who love indulging in luxurious elegance while supporting eco-friendly products.
“Rooh by Shivani” is not just about clothing; it’s a movement towards mindful, eco-conscious fashion. Their unique approach, commitment to sustainability, and future expansion plans set them apart in the fashion industry.
