Chandigarh
16 October 2017
DIVYA AZAD
In partnership with Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ),a leading global snacking powerhouse, Snapdeal- India’s leading ecommerce marketplace – has launched an initiative that invites customers to recognize the selfless contributions of“Diwali Heroes”who will be on duty, working round-the-clock, while the country celebrates the festive season with loved ones. These Diwali heroes include fire personnel, doctors, nurses, policemen, traffic police personnel, etc.
How it Works
Customers can choose to send a “Cadbury Thank You” Box priced at INR 36 (inclusive of shipping) containing Cadbury’s Celebration Assorted chocolates and a Thank You note for each hero – among doctors and medical personnel, fire personnel, police, traffic police and security personnel. Once the customers have made their contribution, the Thank You boxes are delivered to the various participating departments, hospitals, Fire departments and Police Stations where they are distributed among personnel on duty through the festive season.
Rajnish Wahi, Senior. V.P Corporate Affairs and Communications said, “The response to last year’s #CelebrateDiwaliHeroes campaign was resounding. This year, 100+ contributions towards a total of 1200+ heroes have been clocked in a short span of time. We aim to surpass last year’s goal of 17,000 contributions to touch at least 20,000 lives through this initiative in 2017. We are thankful to each and every customer who is contributing to this worthy cause.”
Speaking on the partnership, Abhishek Ahluwalia, e-Commerce Lead, Mondelez India said, “We are delighted to associate with Snapdeal for this initiative. For years, Mondelez has stood for bringing joy into people’s lives; and it gives us utmost pride to do the same this year by honouring the efforts of these everyday heroes who work extremely hard to make festive times safe and special for us. With our global vision of strengthening the e-commerce capabilities by 2020, this association with Snapdeal will be a step ahead in creating newer avenues to connect with our consumers.”
Users can continue to contribute to the cause by visiting https://www.snapdeal.com/offers/diwali-heroes and sending Thank You Boxes for Diwali Heroes.
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