Chandigarh
15 March 2019
DIVYA AZAD
Srinivasa Farms, the industry leader in poultry breeding announces extension of its strategic partnership with Hy-Line International, the world leader in layer poultry genetics into North India. Through this partnership Srinivasa Group will distribute Hy-Line commercial layers throughout India .
Srinivasa Farms entered into a strategic partnership with Hy-line International in June 2017 in South India and the association is proving itself very successful . This partnership is seeing breakthrough results and beating performance standards through excellent customer service and technical assistance down south . Srinivasa Farms & Hy-line International are now ready to extend this association into North India aiming for bigger success
The size of the poultry industry in India is around Rs. 100,000 Crores and is expected to grow at the rate of 8-10% over the next few years. The potential is enormous when one considers the fact that just 65 eggs are consumed per capita in India compared to a country like Japan where it is 330 eggs per capita.
This partnership has relevance much larger than just a business association – it has enormous potential of making use of the genetically superior Hy-Line layers to feed the rising population of India with an economical source of animal protein.
Srinivasa has earned a reputation of being one of the best poultry breeding companies in the country, adopting international standards of quality, hygiene and efficiency. And this partnership with Hy-Line will ensure that they are the leaders in this market on all fronts.
China, U.S of A and India are the world’s top three layer producers. Out of this Hy-Line dominant player in China and U.S of A, but has a limited presence in India. With this new strategic partnership Hy-Line can, through an established and reliable partner like the Srinivasa Group become the top layer breed in the world’s 3rd biggest layer market within a short period of time.
According to Mr. Suresh Chitturi, Vice Chairman and Managing Director of the Srinivasa Hatcheries Group, “We as an organization have grown leaps and bound in the last few years by innovating and forging strategic partnerships like this one with Hy-Line. I am sure that joining hands with a world leader like Hy-Line will enable us to deliver international quality products to the Indian consumer Apart from securing an exclusive license to sell genetically improved Hy-line layer birds to Indian farmers, the company is taking part in a joint venture with Hy-line for establishing layer bird breeding farms.” “Layer bird business holds high-growth potential in the country and is expected to double the size to close to 500 + million birds in the next four-five years as the per capita consumption is expected to grow four-times from the present 65 eggs level, Chitturi added.
Mr. Jonathan Cede, President of Hy-Line International added, “We see the enormous potential of genetically superior Hy-Line layers to feed the growing population of India an inexpensive source of protein through a partnership with the Srinivasa Group as we found a suitable partner in them , which has a rich experience in poultry management. Our success in South India is a proof to our commitment and delivering Quality produce ,”
