Chandigarh
26 July 2022
DIVYA AZAD
Toyota Kirloskar Motor (TKM) today unveiled its recently launched new Urban Cruiser Hyryder, Toyota’s first Self-charging Strong Hybrid Electric SUV in the high-volume B-SUV segment in India thereby ushering a move towards mass electricfication. As one of Toyota’s sustainable mobility offerings, the Urban Cruiser Hyryder inherits Toyota’s global SUV lineage with its bold and sophisticated styling and advanced tech features, making it a perfect choice in the segment. The new model delivers top performance and best in class fuel efficiency of ^27.97 Km/L along with a luxurious quiet cabin, making the new SUV a perfect match for the diverse needs of the Indian car buyer.
Showcased at a very special viewing in Chandigarh, the Urban Cruiser Hyryder is based on the Advanced Body Structure and has been designed for a greener future, delivering a unique combination of exemplary dynamic performance, best in class fuel economy, quick acceleration, lower emissions, and a smooth drive.
This special viewing was graced & inaugurated by the Chief Guest, Shri Dharam Pal (IAS), Advisor to Administrator, Chandigarh Administration Union Territory (Chandigarh). Also present at the occasion was Mr. Vikram Gulati, Executive Vice President, Toyota Kirloskar Motor and Mr. V Wiseline Sigamani, GM, Strategic Business Unit, Toyota Kirloskar Motor, along with other dignitaries from the Govt. of Punjab, Haryana and Union Territory of Chandigarh.
Apart from the Urban Cruiser Hyryder, the special premier also showcased a range of electrified vehicle technologies, including Self-charging Strong Hybrid Electric, Plug-in Hybrid Electric, Fuel Cell and Battery Electric Vehicle technology.
In-line with its global philosophy of shifting rapidly towards sustainable mobility, the latest offering from Toyota in India will be powered by an e-drive transmission with 2WD. Being a Self-charging Strong Hybrid Electric Vehicle, the Urban Cruiser Hyryder can run 40% of the distance and 60% of time on electric (EV) or zero emission mode*. The new model is also available with a 1.5-liter K-series engine with Neo Drive (ISG), 5 Speed Manual Transmission & 6 Speed Automatic Transmission with 2WD & a first in the segment, AWD option.
Over the years, Toyota has constantly worked towards advancing electrified vehicle technologies in India with a focus on building local supply chain of electric powertrain parts, aligning with the “Make in India” initiative promoted by the Government. The company has a strong focus on rapidly embracing the shift towards sustainable mobility by bringing practical solutions, that best meets the customer needs and energy mix of the country. This in turn can result in the widespread acceptance of environment friendly technologies to create a positive impact and enhancing energy security of the country.
Sharing his thoughts at the event, Mr. Vikram Gulati, Executive Vice President, Toyota Kirloskar Motor said, “We are proud to add yet another milestone product to our line-up of electrified vehicles in India. Over the last 25 years, Toyota in India has continuously worked towards meeting the mobility needs of consumers. Today, with over two million satisfied customers, our focus in India continues to be the introduction of advanced products that are safer and cleaner and a good match for the energy mix of the country. Achieving ‘Carbon Neutrality’ has always been the biggest challenge before us. The fight against which will require multiple technology pathways and our latest offering is another step in that direction. The Urban Cruiser Hyryder offers a Self-charging Strong Hybrid Electric powertrain which truly reflects Toyota’s advanced green technology. For the first time as a part of Toyota’s global alliance with Suzuki, this model will be manufactured at TKM’s plant in Karnataka. We strongly believe, this vehicle will provide a world-class motoring experience to all our customers.”
Speaking about the segment and the Urban Cruiser Hyryder, Mr. V Wiseline Sigamani, General Manager – Strategic Business Unit, Toyota Kirloskar Motor said, “At Toyota, we always bring in models based on our studies on consumer preferences and industry trends. The Urban Cruiser Hyryder, the first of its kind Self-charging Strong Hybrid Electric Vehicle in the segment, is aimed at delivering exemplary performance, best in class fuel efficiency, quick acceleration, and a smooth drive. Over the years, Toyota’s share has grown substantially in the SUV segments. The dominance of our premium offerings like the segment leading Toyota Fortuner, the Legender, and good acceptance of the Urban Cruiser are due to their bold and sophisticated styling backed by design inspired by Toyota’s global SUV lineage. We are confident that the Urban Cruiser Hyryder will create substantial excitement and further reinstate our presence in the coveted B-SUV segment in India with its several ‘best in segment’ features like the AWD (All Wheel Drive), Panoramic sunroof, 17” alloy, wireless charger, Heads Up Display (HUD) & 360-degree camera and connected DCM (Data Communication Module), making it the ideal choice for all automobile enthusiasts.”
Bookings have begun from 1st Jul 2022, for an amount of Rs. 25,000.
The Toyota virtual showroom (https://www.toyotabharat.com/virtual-showroom/urbancruiserhyryder.html) enables customers to experience the ‘Urban Cruiser Hyryder’ from the comfort of their home. Now customers can seamlessly get a 360-degree external and internal view and check out all the available variants and colors, and experience the key features, including a variant-wise comparison online.
